Hello friends, I am now writing for over 6 months, and every time I publish something I feel that I somehow helped the world (: So thank you for reading my comments.
Today I’d like to focus on a very sensitive issue – outcomes measurement. Yeah! you need to measure. If you make money out of your activity – you may want to know what was the impact in order to maintain and retain clients; If you do nonprofit you may want to know what was the impact of your services, and how you can grow.
I will make my points simple and clear:
1. Feelings are not true. They are misleading. Never trust your senses or impressions. Measurement does not work this way, and this is why you want to employ it. Facts are usually different than what we tend to think… a smart women quoted me a very strong message 10 years ago:”without data you are just another person with an opinion”. This is still so true.
2. Your boss/es are not interested in statistics and data, they just want the work to be impactful. Really?! how are you going to know it? Write down your goals, translate into objectives, and have these objectives measured. Be the one who brings rational and data to the table, be the one to help the organization grow.
3. You must have some sort of education with regard to measurement and evaluation. If you do not have, you are having very high possibilities to be mistaken. The most problematic trajectories are: questionnaires design and data analysis. I have seen thousands of questionnaires in my life so far, almost each one of them contained a critical mistake, which turns the whole business to be useless. So, bear in mind, neither your MBA nor MSW qualified you to write questionnaires and interpret data. Use professional advice.
4. What are you planning to do with the data? make sure there is a good reason to collect data and evaluate. Once you have the data, make the best out of it. Translate it into strategic steps and apply it. Then, recheck your performance and adjust accordingly.
Thank you for thinking and reading! On the next post I will share an example for a measurable impact questionnaire I created, for free use. Please stay tuned and subscribe (: