Many organizations are doing a great job. They know exactly how to engage their target audience, they know to deliver the service on the best way possible, well.. they also know to fundraise money from the local community.
However, they do often underestimate the tremendous power community relations have in order to help them scale and grow. Community relations is not just having someone to actively address and answer phone calls, and provide with information; it is about being proactive and initiative, let people know who you are and what you do. There are so many good organizations out there, why you and not others?!
Of course, you are special and unique, and you know it with all of your heart; nevertheless, you should let decision makers and community leaders know about you, your organization, and your achievements. I know you have, I know you did a lot. Now make this information accessible to everyone – let them read about you in the newspaper, let them watch you on a Facebook video, let them know good things about your activities. Never forget to crunch numbers, to provide accurate data, to show a real picture of your impact and change of community’s life.
You will be surprised to learn how many out there did not know your organization even exists! You will meet many prospect donors and clients who wish to donate their time or money to help you, and grow the social impact of what you are doing. Make sure to involve politicians, from all levels and parties, let them speak for you, bring your voice higher, assist you to achieve social goals. It is working to a great extent, but the first step is to DO IT.
Good luck my friends!